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How to Get Started with Web Analytics

Collect Requirements: Begin by identifying the key stakeholders (Senior bosses). Get to understanding what kind of visitors they are targeting and what these visitors should do on their website. This will tell you where the focus point should be when tracking with web analytics. Create a Measurement Plan: A measurement plan allows you…

Why You Need Marketing Analytics

The Difference Between Web Analytics and Marketing Analytics & Why You Need Marketing Analytics Web analytics measure things that a webmaster would be interested in. For example; page load times, page views per visit, how long the user stayed on the site. On the other hand, marketing analytics measure business things. For…